C’est Chic, Alors
A salute—and a pun—in honor of the “Poilus,” the affectionate nickname used by the French for their unshaven infantrymen in WWI. Shaving was not easy in the trenches.
Schick was a popular American brand of razor. The company introduced an electric version after the Great War. The one depicted here—the Schick Colonel, rising behind the monument dedicated to the tenacity of the Poilu fighter advertises its ‘hollow ground’ method along its cutting edge. The “hollow ground” is a short leap to the hallowed ground for which they fought.